When DataComp Corp

Multiple Choice

When DataComp Corp., a producer of software, delayed the introduction of its new spreadsheet app to modify the package, its scheduled TV advertisements announcing the new product needed to be revised. In this case, a change in the ____ variable caused changes in the ____ variable of the marketing mix.

A) distribution; promotion
B) distribution; product
C) product; price
D) product; promotion
E) promotion; price