Multiple Choice
Which of the following statements about marketing environment forces is correct?
A) They influence customers by affecting their lifestyles, standards of living, and preferences and needs for products.
B) They do not influence customers' reactions to a firm's marketing mix.
C) They fluctuate slowly and thereby create threats to a firm's marketing mix.
D) They tend to be harmful to marketing activities because they change.
E) They are variables that marketers can control.
Correct Answer:

Verified
Correct Answer:
Verified
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