You Believe One of the Most Effective Ways to Remind

Multiple Choice

You believe one of the most effective ways to remind your staff about key marketing concepts and objectives is to give them desk plaques with simple phrases. You want to create a phrase that reminds them that their primary focus should be creating customer value.
Which of the following phrases best tells the story of what customer value is?

A) "Customer Benefits = Customer Value - Customer Costs"
B) "Customer Value = Customer Benefits + Customer Costs"
C) "Customer Costs > Customer Benefits = Customer Value"
D) "Customer Value = Customer Benefits - Customer Costs"
E) "Customer Value = Customer Benefits = Customer Costs"