The Marketing Environment Is the Arena in Which the Marketer

Multiple Choice

The marketing environment is the arena in which the marketer executes marketing strategies and techniques designed to build relationships with customers. It includes a host of forces that surround the customer and affects the marketing mix.
The marketing environment:

A) changes periodically, but at a slow enough pace for the skillful marketer to respond to effectively.
B) creates risks for the marketer, but seldom creates opportunities.
C) is not impacted by technology to any significant degree.
D) can be completely controlled by a skillful marketer using well-thought-out strategies
E) includes legal and regulatory forces that affect the marketing mix.