To Fully Appreciate What an Effective Marketing Concept Means to the Firm

Multiple Choice

To fully appreciate what an effective marketing concept means to the firm, the marketer must first understand that _______________ is the major focus of the marketing concept. This in turn should enable the firm to _______________. Ultimately, this all leads to _________________.

A) customer satisfaction; earn long-term profits; increased shareholder value
B) securing management; earn long-term profits; management continuity
C) employee satisfaction; earn long-term profits; positive labor relations
D) selling products; earn long-term profits; organizational stability
E) regulatory compliance; earn long-term profits; reduced regulatory costs