Which of the Following Statements About the Marketing Mix Is

Multiple Choice

Which of the following statements about the marketing mix is incorrect?

A) The selection of the target market serves as the basis for the creation of the marketing mix.
B) Marketing strategy utilizes the marketing mix to develop a message that is consistent with the business-unit and corporate strategies.
C) Each element of the marketing mix must be precisely matched with the needs of the target market.
D) Once a marketing mix has been created for a particular target market, it cannot be changed until a new strategic window opens.
E) Each element of the marketing mix must be precisely matched with the other elements of the marketing mix.