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One Way That Honda Evaluates Its Product and Service Level

Question 128

Multiple Choice

One way that Honda evaluates its product and service level is by how well it ranks on the J. D. Power & Associates Sales Satisfaction Survey. In doing so, Honda is


A) controlling marketing activities.
B) taking corrective action.
C) empowering its employees.
D) evaluating actual performance.
E) setting performance standards.

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