The Chia Company Has Become Highly Efficient in Developing and Manufacturing

Multiple Choice

The Chia Company has become highly efficient in developing and manufacturing new chia products for the market. It far surpasses its competitors in these areas. Recently, major medical journals have started describing how chia seeds can be highly advantageous for consumer health. This is likely to give the Chia Company a ______________ because it is able to match its skills with opportunities in the marketplace.

A) core competency
B) competitive advantage
C) new marketing objective
D) market opportunity
E) strategic advantage