Jimmy's Coffee Shop Wants to Increase Customer Satisfaction

Multiple Choice

Jimmy's Coffee Shop wants to increase customer satisfaction. Currently, only 75% of customers indicate they are satisfied with the services offered. In the next six months, it plans on implementing a number of changes to improve its services. Jimmy's Coffee plans to implement a survey at the end of the six-month period to determine whether customer satisfaction has improved. Jimmy's wants 90% of its customers to indicate they are satisfied with its service. This is an example of a ________________ .

A) core competency
B) strategic window
C) marketing plan
D) marketing objective
E) marketing control