Multiple Choice
Colgate Palmolive's regular Colgate toothpaste is highly popular but is unlikely to experience much more market growth. As a result, Colgate is examining other forms of toothpaste with high potential for growth. However, because its regular toothpaste remains so profitable, it can use these profits to invest in newer toothpastes. Colgate's regular toothpaste is an example of a ______________.
A) cash cow
B) star
C) dog
D) question mark
E) strategic window
Correct Answer:
Verified
Correct Answer:
Verified
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