Multiple Choice
While Silk Soymilk engages in environmental scanning and analysis, the company is more likely to change its products and marketing strategies to adapt to environmental forces rather than trying to influence these forces. Silk Soymilk has a(n) ____ approach to marketing environmental forces.
A) inactive
B) reactive
C) proactive
D) negative
E) variable
Correct Answer:
Verified
Correct Answer:
Verified
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