Multiple Choice
Marketers at Procter & Gamble have just finished up with a nationwide survey of their customers to determine the potential viability of a new product. Now the marketers must go over the data, tabulate the results, and form conclusions on whether the product idea should advance to the next level. What part of the environmental monitoring process is Procter & Gamble in at this stage?
A) Environmental scanning
B) Competitive analysis
C) Reactive screening
D) SWOT analysis
E) Environmental analysis
Correct Answer:
Verified
Correct Answer:
Verified
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