Your Marketing Team Has Started the Analysis of Your Company's

Multiple Choice

Your marketing team has started the analysis of your company's marketing environment. Competition has been very intense in recent years in your industry, so you decide to place more emphasis on analyzing the competitive forces in your industry. You group your competitors into the four types that a firm normally faces.
In general, which one of the four types of competitors do you think will be the most formidable for your company?

A) Total budget competitors
B) Features-oriented competitors
C) Brand competitors
D) Generic competitors
E) Product competitors