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Why Are Marketers Interested in Consumers' Levels of Disposable Income

Question 199

Multiple Choice

Why are marketers interested in consumers' levels of disposable income?


A) It accurately predicts future buying power.
B) It increases current buying power.
C) It is what is left after taxes and savings to buy luxuries with.
D) It is a ready source of buying power.
E) It is essential for forecasting future business trends.

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