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    Exam 4: Social Responsibility and Ethics in Marketing
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    StarKist Tuna Has Frequently Extolled Its Dolphin-Safe Methods of Catching
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StarKist Tuna Has Frequently Extolled Its Dolphin-Safe Methods of Catching

Question 117

Question 117

Multiple Choice

StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of


A) community relations.
B) cause-related marketing
C) sustainability marketing.
D) strategic philanthropy.
E) consumerism.

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