Ace Consulting Provides Marketing Consulting Services Such as Advertising and Promotion

Multiple Choice

Ace Consulting provides marketing consulting services such as advertising and promotion, marketing research, and strategic planning to businesses and organizations and is managed by its CEO and president, Stephanie Acerman. Ace Consulting has a staff of 75 employees and its director of human resources, Katie Johansen, is responsible for employee recruiting, hiring, training, as well as community services initiatives. Katie screens applicants and recruits individuals who have high moral standards and personal ethics. She typically scans resumes for a prospective employee's involvement in community service activities or volunteer efforts. In addition, Katie initiated the Ace Cares program as a company-wide platform to involve Ace Consulting employees in community activities. For example, the company worked with the local Boys & Girls Clubs of AmericaChapter to provide backpacks and school supplies to kids. They hosted the Boys & Girls Club kids for a fun day of inflatables at a local park, provided fun and games, and distributed the backpacks at the end of the event. Katie really enjoys these activities to partner with the community and the employees enjoy giving back as well. The combination of effective screening for employees and the company's commitment to the community through the Ace Cares program are concrete methods to uphold ethical decision-making practices within the firm. The company's activities relating to community service illustrate the role of _______ in determining employees' ethical decisions in marketing, while the company's program, Ace Cares, illustrates the role of _________ in ethical decision making.

A) individual factors; organizational relationships
B) individual factors; opportunity
C) organizational relationships; opportunity
D) opportunity; individual factors