In 2000, Two Childhood Friends Began Working Together to Create

Multiple Choice

In 2000, two childhood friends began working together to create a line of cleaning products that were beautifully designed, didn't smell like chemicals, and could be a design element rather than hidden in someone's kitchen cabinet. The company, Method, was established in 2001 and made its first sale of cleaning sprays to a local grocery store. The company founders, Adam Lowry and Eric Ryan, are committed to sourcing products that come from plants-not chemical plants. They never test their products on humans or animals and ensure that they make products that are safe for every surface, especially Earth's surface. In 2004, Method was the first company to mass market a concentrated laundry detergent in the United States that provided consumers with the opportunity to reduce the amount of packaging and waste associated with the packaging. Method emphasizes the _________ issue of social responsibility as a strategy to connect with customers and generate sales.

A) sustainability
B) consumerism
C) community relations
D) greenwashing