Problem Location and Definition Is the First Step Toward Finding

Multiple Choice

Problem location and definition is the first step toward finding a solution to a marketing problem or launching a research study. The first sign of a problem

A) involves an informed guess or assumption about a certain set of circumstances.
B) is usually accompanied by a cost/benefit analysis.
C) most often comes in the form of customer complaints.
D) is often mentioned in secondary data reports, such as trade journals.
E) is typically a departure from some normal function, such as a failure to attain objectives.