To Maintain the Control Needed to Obtain Accurate Information, Marketers

Multiple Choice

To maintain the control needed to obtain accurate information, marketers approach marketing research as a process. Which of the following steps of that process focuses on uncovering the nature and boundaries of the marketing situation to be studied?

A) Locating and defining problems
B) Designing the project
C) Collecting data
D) Interpreting findings
E) Reporting findings