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    Exam 5: Marketing Research and Information Systems
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    An Overall Plan for Obtaining the Information Needed to Address
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An Overall Plan for Obtaining the Information Needed to Address

Question 120

Question 120

Multiple Choice

An overall plan for obtaining the information needed to address a research problem or issue is called the


A) research design.
B) problem recognition.
C) hypothesis.
D) data collection method.
E) sampling procedure.

Correct Answer:

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