Students from a Marketing Research Class Are Involved in a Project

Multiple Choice

Students from a marketing research class are involved in a project about the level of sleep, exercise, and stress individuals experience. They have decided to collect data from three student-center areas on campus. When they analyze their data, they find the responses are very similar across the three areas. The students feel comfortable they have achieved which of the following with regard to their data?

A) reliability
B) causal relationships
C) validity
D) sampling accuracy
E) measurability