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    Exam 5: Marketing Research and Information Systems
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    Research Designed to Verify Insights Through an Objective Procedure to Help
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Research Designed to Verify Insights Through an Objective Procedure to Help

Question 15

Question 15

Multiple Choice

Research designed to verify insights through an objective procedure to help marketers make decisions is called


A) primary.
B) secondary.
C) exploratory.
D) conclusive.
E) hypothetical.

Correct Answer:

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