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    Exam 5: Marketing Research and Information Systems
  5. Question
    One Overlooked Internal Source of Secondary Marketing Information Discussed in the Text
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One Overlooked Internal Source of Secondary Marketing Information Discussed in the Text

Question 114

Question 114

Multiple Choice

One overlooked internal source of secondary marketing information discussed in the text is


A) sales receipts.
B) accounting records.
C) interviews with salespeople.
D) quality control data.
E) consumer surveys.

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