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    Exam 5: Marketing Research and Information Systems
  5. Question
    All the Elements, Individuals, or Units of Interest to Researchers
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All the Elements, Individuals, or Units of Interest to Researchers

Question 77

Question 77

Multiple Choice

All the elements, individuals, or units of interest to researchers for a specific study are called the


A) data set.
B) sample.
C) population.
D) focus group.
E) target market.

Correct Answer:

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