Which of the Following Is True About Marketing Research

Multiple Choice

Which of the following is true about marketing research?

A) Marketing research is unrelated to a company's SWOT analysis.
B) Marketing research can help develop marketing mixes that match customer needs.
C) Marketing research no longer uses personal interviews as a survey method.
D) Marketing research is being surpassed by marketing analytics.
E) Marketing research facilities the process of assessing a company's regulatory compliance.