Your Company Is in the Final Stages of Deciding Whether

Multiple Choice

Your company is in the final stages of deciding whether to launch a new product that you have been testing for the last six months. While the CEO of your company is very optimistic about the potential for the product, he is a skeptic by nature. He has asked you to conduct one last round of market research that will give him greater confidence in the product's prospects.
Which of the following types of marketing research should you conduct to satisfy the CEO's concerns?

A) Descriptive research
B) Conclusive research
C) Focus group research
D) Exploratory research
E) Secondary research