Multiple Choice
Which of the following issues is an ethical issue in marketing research?
A) Using "big data" to sell products to consumers
B) Rising cost of marketing research
C) Confidentiality issues in marketing research
D) Clogging consumers' email and mailboxes with promotional materials
E) Staffing the marketing research team appropriately
Correct Answer:
Verified
Correct Answer:
Verified
Q61: The main difference between marketing research and
Q62: An online survey conducted before students could
Q63: The main focus of a marketing information
Q64: Online focus groups gather data from large
Q65: Many companies have access to information about
Q67: Customer advisory groups are often used as
Q68: The final step in the marketing research
Q69: Compare the advantages and disadvantages of the
Q70: Survey and observation are considered secondary data
Q71: Which of the following is a guideline