Janis Had Invested a Significant Amount of Resources into Advertising

Multiple Choice

Janis had invested a significant amount of resources into advertising a new product. She used tools and methods to measure and interpret the effectiveness of the campaign on customer sales. Janis used ___________ to evaluate her firm's return on investment. She then made adjustments based on her findings.

A) marketing analytics
B) big data
C) databases
D) marketing decision support systems
E) single-source data