The Marketing Department at Whole Foods Is Using Software to Measure

Multiple Choice

The marketing department at Whole Foods is using software to measure and interpret the effectiveness of a new promotional campaign it launched on sustainable seafood. It wants to evaluate the return on investment of the campaign and make changes to the campaign if needed. Which tool is Whole Foods most likely using?

A) marketing analytics
B) statistical analysis
C) databases
D) marketing decision support system
E) singe-source data