Multiple Choice
Tiffany's markets its exclusive jewelry and gifts to high-income individuals interested in high-quality products and a well-known brand name. It uses the same marketing mix to reach this market. Tiffany's uses a(n) ____ strategy.
A) undifferentiated
B) differentiated targeting
C) exclusive targeting
D) heterogeneous
E) concentrated targeting
Correct Answer:
Verified
Correct Answer:
Verified
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