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Procter & Gamble Markets Cheer Detergent to Young Singles and Couples

Question 159

Multiple Choice

Procter & Gamble markets Cheer detergent to young singles and couples and Tide detergent to families. Procter & Gamble is using a(n) ____ targeting strategy for laundry detergents.


A) multiuse
B) differentiated
C) stratified
D) undifferentiated
E) concentrated

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