Multiple Choice
Kelly's Kids is a home-based business that sells high-quality children's clothing at premium prices using in-home parties. These in-home parties typically cater to families with small children and middle- to upper-middle-class income. Kelly's Kids is using ____ variables to segment its market.
A) demographic
B) psychographic
C) sociographic
D) behavioristic
E) geographic
Correct Answer:
Verified
Correct Answer:
Verified
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