The Most Important Reason That a Firm Might Use a Sales

Multiple Choice

The most important reason that a firm might use a sales force forecasting survey to determine its sales forecast is

A) salespeople are generally optimistic about the future and will provide excellent forecast targets.
B) most salespeople tend to have a pessimistic outlook, which is more likely to result in an achievable sales forecast.
C) this tends to be the fastest way to determine a good sales forecast for the upcoming period.
D) the averaging and other statistical techniques applied to these forecasts result in extremely accurate numbers.
E) the sales staff is closer to the actual customers on a regular basis than anyone else in the organization.