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    Exam 6: Target Markets, Segmentation and Evaluation
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    Which of the Following Sales Forecasting Techniques Would Generally Be
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Which of the Following Sales Forecasting Techniques Would Generally Be

Question 18

Question 18

Multiple Choice

Which of the following sales forecasting techniques would generally be most suitable for estimating sales of a new product?


A) Executive judgment
B) Customer surveys
C) Time series analysis
D) Market tests
E) Regression methods

Correct Answer:

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