Which of the Following Is an Example of Benefit Segmentation

Multiple Choice

Which of the following is an example of benefit segmentation?

A) A cigarette manufacturer separates the market into heavy users who smoke at least one pack a day, moderate users who smoke less than a pack, and the occasional user who smokes cigarettes or cigars only for special occasions.
B) Colgate-Palmolive markets three types of toothpaste: toothpaste with fluoride to strengthen tooth enamel, toothpaste with whitening properties, and toothpaste for sensitive gums.
C) REI has one line of bikes geared toward active bicyclists who bike everywhere and a line geared toward those who bicycle simply for recreational purposes.
D) Lego has certain lines of Legos geared toward children and other lines targeted toward adult collectors.
E) Michelin develops a more durable type of tire for the Southwestern market due to the impact hotter climate conditions can have on tires.