Multiple Choice
A lumber firm sells wood products to both the construction industry and the retail industry. The company has the same sales representatives for both industries and often offers discounts for buying in bulk. The lumber firm sells different types of wood for each industry based on its unique characteristics. For instance, wood used for large construction projects must have a higher grade and quality than wood used for home improvement projects. Which type of segmentation is the lumber firm most likely to use?
A) Type of organization
B) Geographic
C) Benefit
D) Psychographic
E) Customer size
Correct Answer:
Verified
Correct Answer:
Verified
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