The First Step in the Breakdown Approach Is Developing a General

Multiple Choice

The first step in the breakdown approach is developing a general economic forecast for a specific time period. Which of the following is the second step?

A) Estimating market potential based on this forecast
B) Estimating how much of a product a potential buyer in a specific geographic area will purchase
C) Conducting a competitive assessment based on this forecast
D) Determining the cost estimates involved
E) Analyzing historical sales data for trends