Dana Wants to Open Up a Clothing Store

Multiple Choice

Dana wants to open up a clothing store. The target market she selects will largely determine the type of product she sells. She has performed research and come up with three market segments that she thinks could be profitable: formal wear for special events, stylish but high-end clothes for consumers who use clothing as a status symbol, and casual clothing for those whose main concern is comfort. Dana has used sales estimates, competitive assessments, and cost estimates to determine the potential profitability of each segment. What is Dana's next step in the process?

A) Determine which segmentation variables to use
B) Develop market segment profiles
C) Develop sales forecasts
D) Select specific target markets
E) Evaluate relevant market segments