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    Exam 6: Target Markets, Segmentation and Evaluation
  5. Question
    Discuss the Difference Between Sales Forecasts and Company Sales Potential
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Discuss the Difference Between Sales Forecasts and Company Sales Potential

Question 64

Question 64

Essay

Discuss the difference between sales forecasts and company sales potential. Why is it important for a marketer to be able to forecast sales?

Correct Answer:

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After a company selects a target market ...

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