Multiple Choice
Abercrombie & Fitch is developing a program to get to know its customers. Which of the following is not a reason why A&F needs to understand consumer buying behavior?
A) Customers' reactions to marketing strategy can impact the firm's success.
B) All customers are the same when it comes to buying behavior.
C) A firm should create a marketing mix that satisfies customers.
D) It helps the marketer predict how consumers will respond to marketing strategies.
E) The marketing concept stresses that a firm should know its customers.
Correct Answer:
Verified
Correct Answer:
Verified
Q136: When a buyer receives information that is
Q137: An opinion leader is likely to be
Q138: Beth Hines is buying furniture for her
Q139: Salina is shopping for low-calorie frozen dinners
Q140: Marketers must consider the different nationalities represented
Q142: A group of brands that a consumer
Q143: Extended decision making is the type of
Q144: A consumer's buying decisions are affected in
Q145: A social class is a closed aggregate
Q146: Marketers often provide consumers with free samples,