A Major Determining Factor in Deciding Which Type of Decision-Making

Multiple Choice

A major determining factor in deciding which type of decision-making process should be used depends on the individual's intensity of interest in a product and the importance of the product for that person. This is known as an individual's

A) motivational structure.
B) routinized response behavior.
C) level of involvement.
D) cognitive dissonance.
E) evaluative criteria.