Multiple Choice
In shopping for a new laptop computer for her master's degree program, Jocelyn has narrowed the alternatives to four brands. She is considering Dell, Toshiba, Sony, and Hewlett-Packard. These four brands make up Jocelyn's
A) awareness set.
B) consideration set.
C) framing set.
D) external search.
E) inert set.
Correct Answer:
Verified
Correct Answer:
Verified
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