In Your Market Research into the Buying Behavior of a Target

Multiple Choice

In your market research into the buying behavior of a target market, you have confirmed that members of the group do in fact exhibit varying levels of involvement when buying certain products. For example, you confirmed the group has a __________ level of involvement when they are purchasing cars and clothing. When they are shopping for groceries, they exhibit a __________ level of involvement.

A) high; low
B) low; high
C) high; enduring
D) enduring; high
E) low; enduring