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    Exam 8: Business Markets and Buying Behavior
  5. Question
    When a Business Is Making Its Initial Purchase of an Item
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When a Business Is Making Its Initial Purchase of an Item

Question 13

Question 13

Multiple Choice

When a business is making its initial purchase of an item to be used to perform a new job, it is known as a ____ purchase.


A) straight rebuy
B) reciprocal
C) delayed
D) new task
E) modified rebuy

Correct Answer:

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