Multiple Choice
Barry Gluckman of WP International, a major marketer of word-processing software, calls the secretary of Renee Dorchette, director of purchasing for MMK, Inc. He sets up an appointment to discuss an upcoming purchase of software. The secretary plays the role of ____ in this purchase decision.
A) gatekeeper
B) buyer
C) decider
D) buying center captain
E) order giver
Correct Answer:
Verified
Correct Answer:
Verified
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