Christy Bridgman Is Considering the Purchase of a New Fax

Multiple Choice

Christy Bridgman is considering the purchase of a new fax machine for her real estate office. She is considering a machine that doesn't have as many functions but is available at a considerably lower price than her current machine. She is engaged in ____ analysis.

A) vendor
B) downsizing
C) strategic
D) value
E) profit