Compared with Consumer Goods, Marketers Aiming at Business Customers

Multiple Choice

Compared with consumer goods, marketers aiming at business customers

A) do not need to select target markets.
B) have an enormous amount of information available concerning potential customers.
C) have more difficulty in determining where their customers are located.
D) are restricted in the types of promotion they can use.
E) have more difficulty in estimating customers' purchase potentials.