Richard Is a B2B Marketer Working for a Multinational Firm

Multiple Choice

Richard is a B2B marketer working for a multinational firm. He needs to identify and locate potential customers in the U.S. construction industry. Richard does not have much time to do this. He also does not have a lot of experience in this area. He wants to get this done as conveniently as possible. Which of the following would best fit Richard's preferences as well as his desire to have the job done accurately?

A) The International Standard Industrial Classification system
B) Industry directories
C) Commercial data services
D) Online directories
E) State directories