Two Trends That Have Caused Consumer-Generated Information to Gain Importance

Multiple Choice

Two trends that have caused consumer-generated information to gain importance are

A) the recession and a reduction of advertising expenditures.
B) globalization and the cultural trend of consumers being influenced by the "village."
C) the increase of consumers sharing their opinions through digital media and the consumer's mistrust of information from corporations.
D) an increase in mobile digital technology and store brands.
E) an increase in children's influence over the purchasing decision and the fact that adults other than parents influence children.