Kyle Is a New Marketing Manager for Anthropologie

Multiple Choice

Kyle is a new marketing manager for Anthropologie. He believes that if Anthropologie wants to grow and connect with its customers that there is no better way than to use Facebook. What do most marketing strategists think about Facebook?

A) Marketers should establish a Facebook page.
B) Marketers should avoid recommendations from customers via Facebook.
C) Marketers should ignore the advice of customers on Facebook.
D) Marketers need to use multiple Facebook pages.
E) Marketers should maintain strict control of consumers' comments on Facebook.